Webinar: Defining Data Valuation with Doug Laney

In this webinar, Doug Laney, Innovation Fellow at West Monroe and author of Infonomics, discusses why you should value your data: promoting data governance and stewardship, recognizing data as a corporate asset, fostering a data-driven culture, preparing for external data monetization, and incentivizing data usage. Valuing data can also help organizations claim a corporate valuation premium, prepare for mergers and acquisitions, and even collateralize data assets to take out loans.