Webinar: Data Monetization 101 with Doug Laney

Join Doug Laney, Innovation Fellow at West Monroe and author of Infonomics, as he delves into the world of data monetization. Laney will discuss two broad categories of data monetization: indirect and direct, and how organizations can use data to improve process performance, reduce risk, develop new products or markets, solidify partner relationships, and enhance existing products or services. He also covers how organizations can monetize their data, such as licensing, trading, or selling insights and analyses.