How Data Discovery Informs Data Product Strategy

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Table Of Contents

Imagine a construction site. Data is your raw materials—bricks, mortar, glass, etc. Data discovery is surveying these materials and understanding what’s available. However, materials alone won’t build a structure. For that, you need a blueprint: the data product strategy. It guides how data crafts a product or uncovers insights. Even the most abundant data might be underused or misapplied without a defined strategy.

Today, data fuels businesses, propelling innovation and ensuring growth. As businesses juggle data from diverse sources, the synergy between data discovery and a solid data product strategy becomes undeniable. So, how do the two intertwine, and why are they indispensable to success?

Data discovery is about gathering, cataloging, and scrutinizing data from various sources. The process aids in decision-making and streamlines operations. As businesses lean heavily on data, data discovery gives them the tools to make insightful choices and outpace competitors. Yet, truly harnessing data demands more than discovery alone—it necessitates a robust data product strategy.

A data product strategy focuses on shaping data into accessible, reliable, and user-friendly formats for decision-making. It delves into defining a data product, understanding data’s role in decisions, and pinpointing best practices for an effective approach.

The data discovery process

The data discovery process helps unlock the value hidden in the vast amounts of data businesses generate. It involves exploring data through navigation and advanced analytics to uncover informative patterns, trends, and insights. The goal of data discovery is to provide a holistic view of an enterprise’s data by combining data from different sources. As a result, it empowers both leaders and data consumers. Leaders can use data to make more informed decisions and develop more effective strategies. Data consumers can employ data to solve their everyday business problems.

As data becomes increasingly important to business success, enterprises are investing in data discovery tools and technologies. Smart data discovery, for instance, provides business users with insights from advanced analytics, helping to democratize access to data within the enterprise. A retail company might use smart data discovery to automatically discover and classify data from different sources, making it easy for business users to find the data they need, even if they are not technical experts.

Data discovery definition and importance

Data discovery is the process of collecting and evaluating data from various sources to uncover meaningful insights, trends, and patterns. It involves gathering and consolidating data from multiple databases and data sources, adding the appropriate metadata so it becomes searchable. Data discovery streamlines the process of identifying and accessing relevant datasets, offering an interface where data can be easily found by whomever needs it—all of which informs business intelligence and decision-making. 

Data discovery helps enterprises transform their business intelligence into a dynamic and distinctive business asset. Informed decisions stemming from these insights often result in better business outcomes. For instance, through data discovery, a retail enterprise might identify underperforming products, optimize inventory levels, and tailor marketing strategies to consumer preferences, ultimately boosting sales and customer satisfaction.

Stages of data discovery

There are four key steps to the data discovery process

  • Preparation: Clean and merge data sets to enhance data quality
  • Visualization: Present prepared data in charts, graphs, and maps
  • Data analysis: Unearth hidden patterns, trends, and insights that drive strategic decisions
  • Iteration: Repeatedly explore, refine, and understand data for insights

Together, these four steps form a cohesive approach to transforming raw data into actionable knowledge. Businesses that embrace this structured process mitigate the risks of overlooking critical information. They also ensure that their strategic choices are grounded in solid, data-driven evidence.

Data discovery tools and technologies

A variety of tools and technologies are available to streamline the data discovery process and improve its effectiveness. Data discovery tools fall into at least one of the three primary categories: 

  • Data preparation: Tools to clean, transform, and enrich data.
  • Visual analysis: Tools to visualize data for understanding and exploration.
  • Guided advanced analytics: Tools to guide and automate complex data analysis tasks.

Advanced data discovery solutions enable effortless data navigation and search capabilities. They also organize and prepare data for analysis, including user-friendly visualizations, for dissemination throughout the enterprise.

In addition to traditional data discovery tools, enterprises increasingly leverage technologies such as artificial intelligence (AI) and machine learning algorithms to automate and enhance the data discovery process. Advanced technologies help enterprises process and analyze vast amounts of data more rapidly and accurately. They uncover hidden patterns and relationships that may be impossible to detect through manual data discovery methods.

Understanding data product strategy

Just as an architect needs a blueprint to transform construction materials into a meaningful structure, businesses need a plan to use their data. A data product strategy serves as that pivotal plan, as it’s integral to managing and using data assets effectively. The strategy provides a structured approach, ensuring data is harnessed to drive actionable insights and achieve business goals.

A well-defined data product strategy encompasses:

  • Defining the data product
  • Understanding the role of data in decision-making
  • Establishing best practices

Defining data products

Data products are self-contained interfaces that provide unified access to diagnostic, predictive, and analytical queries. They offer reliable, uniform, and user-friendly access to data for informed decision-making.”

Data products typically provide a user-friendly interface for accessing and using data. They make it easy to find and use data for different purposes, such as diagnosing problems, predicting future trends, and analyzing data. Properly designed and distributed data products solve specific business problems for specific data consumers.

As data becomes an increasingly valuable asset for businesses across industries, a well-defined data product strategy becomes exponentially more important. By leveraging data products, enterprises can create a more streamlined and efficient approach to accessing and using their data. 

For instance, DHL, the international logistics company, uses a data product strategy to enhance its supply chain efficiency. By aggregating and analyzing shipping data, weather patterns, and global events, DHL adjusts its delivery routes and schedules in real-time. Its proactive approach minimizes disruptions, ensures timely deliveries, and helps to optimize costs.

Elements of a successful data product strategy

Critical elements of a successful data product strategy include:

  • Dedicated Stewardship 
  • A clear purpose
  • A focus on user experience and trust. 

A data product should be responsive, high-quality, reliable, and (if being sold commercially) offered at a predictable cost. It should also prioritize both the trustworthiness of its data and the user experience. Additionally, effective data governance, data integration, and labeling data must be incorporated into a successful data product strategy.

As with any other product strategy, the primary intent should be solving for a pain point or gap experienced by a data consumer. For example, if a finance team only knows how to use Excel, then it’s best to provide a data set in Excel that gives them exactly what they need. Offering an API-based data product would only frustrate them and provide a poor user experience.

Role of data in decision-making

Factual and objective data helps guide decision-making with evidence-based choices. 

Enterprises must ensure they have the necessary processes and strategies to leverage their data assets. They must invest in data discovery and product strategies to foster a culture of data-driven decision-making and promote data literacy across the enterprise.

Bridging exploration and execution

Much like a construction site serves as the bridge between raw materials and the final structure, the journey from data discovery to data product strategy demands seamless integration. Transitioning from data discovery to data product strategy requires a focus on turning insights into actionable steps and overcoming potential challenges. Data teams must:

  • Implement and carry out the plans or strategies based on that exploration
  • Translate insights and findings into actionable steps for execution.

From insights to action

Turning data insights into actionable steps requires understanding the data’s context and the desired outcomes, ensuring data discovery efforts yield tangible results. Once the context and objectives are established, enterprises employ these insights to craft an action plan that outlines how to reach the desired outcome. The action plan should be monitored and adjusted as new insights are acquired.

Real world examples

Various industries, including finance, healthcare, and retail, leverage data discovery and data product strategies to drive growth and innovation. Enterprises that recognize the value of their data assets implement robust data discovery processes and data product strategies. They draw on data-derived insights to make informed decisions.

Airbnb has harnessed the power of data discovery and product strategy. When faced with low booking rates, they turned to data to understand user behavior. Their analysis revealed that properties with professional-quality photographs had a higher booking rate. Reacting to this, Airbnb introduced a free professional photography service for hosts. 

Tesla vehicles collect vast amounts of data from various sensors, cameras, and onboard computers. The company uses this data to refine their self-driving algorithms and enhance vehicle performance. Their iterative approach to over-the-air software updates is based on insights gleaned from this massive data pool. Continuous data collection and real-time feedback have accelerated innovation in the company

The Cleveland Clinic, a renowned medical center in the US, employed data discovery and analytics to improve patient outcomes and reduce costs. By analyzing patient data, they identified patterns that indicated potential risks or upcoming medical issues. With these insights, they could intervene earlier, often preventing more severe conditions or hospitalizations. The clinic’s proactive, data-driven approach improved patient care while reducing overall healthcare expenditures.

Best practices for informed data product strategy

Implementing best practices like collaboration, iterative approaches, and maintaining data integrity enhance the effectiveness of data product strategies. By adhering to these data management practices, enterprises ensure their data product strategies are not only effective but also user-friendly and trustworthy. 

Collaboration and communication

Data discovery insights are more effectively integrated into data product strategies through collaboration and open communication between teams. Fostering a culture of teamwork improves data interpretation because collaboration facilitates the exchange of multiple perspectives and ideas.

Iterative approach

Continually refining data product strategies helps enterprises stay responsive to changing business needs. Regularly revisiting and refining strategies as new information and insights become available enables enterprises to adapt their data product strategies to better meet the needs of their customers and the market. Ultimately, incorporating an iterative approach into data product strategies enables enterprises to continuously learn and evolve.

Maintaining data integrity

Ensuring data quality and accuracy directly impacts the reliability of insights and decision-making. To maintain data integrity, enterprises should invest in data validation tools, incorporate data quality checks, and conduct regular data audits. 

Preserving data integrity allows enterprises to build their data product strategies on a foundation of accurate, dependable data. In doing so, they enable enterprises to fully employ their data assets to derive valuable insights.

Revelate enhances the data productization process

The rising demand for data-driven insights has sharpened the focus on robust data discovery processes and coherent data product strategies. Enterprises extract greater value from their data assets by integrating data discovery into their strategic planning.

Revelate provides a holistic solution for enterprises eager to optimize their data discovery and productization journeys. Its data fulfillment platform facilitates the engineering, testing, deployment, and monitoring of data products, catering to diverse workloads. Moreover, Revelate equips data teams with robust tools, assisting in the creation and upkeep of metadata for their data offerings.

Adopting the Revelate platform empowers businesses to refine their data discovery and productization, making the most of their data assets. With Revelate as a partner, enterprises remain at the cutting edge of data-centric innovation, ensuring their data product strategies thrive in the market.





Frequently Asked Questions

What is the purpose of data discovery?

Data discovery enables businesses to gain valuable insights from their data sources, facilitating better decision-making and helping them remain agile in their day-to-day operations. It uses advanced analytics to detect patterns that would otherwise be hidden and centralizes the data so it is easier to work with.

By leveraging data discovery, businesses gain a better understanding of their data and make more informed decisions. This helps them stay competitive in their industry and remain agile in their operations. Additionally, data discovery helps them identify opportunities for growth and improvement.

Which is a data discovery tool?

Data discovery software is a tool that helps you to collect and combine data from multiple sources, allowing for data preparation, data modeling, visual analysis, and advanced statistical analysis.

It enables users to quickly and easily access data from multiple sources, allowing them to make informed decisions and gain insights from their data. With data discovery software, users are able to quickly and easily explore, analyze, and visualize data from multiple sources.

What is data and a data product?

Data is information collected and organized for analysis to help answer questions or create products.

A data product is a platform or tool that uses this data to analyze and provide results with the aim of solving a problem or meeting a need.

What is an example of data product?

Product data is any offered product or service, such as shoes, concert tickets, car rentals, haircuts, or online streaming of a TV show.

Why do you need data products?

Data products can be incredibly valuable for enterprises seeking to quickly and accurately collect and analyze large amounts of data. It helps them make better use of their data and make smarter decisions.

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