B2B Data Marketplaces and beyond
This whitepaper outlines the commercial and technological challenges facing firms seeking to package and monetize their valuable datasets. It offers a series of potential use cases that illustrate how emerging technologies can be deployed at various points in a firm’s journey toward a fully functioning and commercially-viable data production, sales, and distribution mechanism.
Download the Whitepaper to learn more about:
Types of data generated as a by-product of core activities
The potential value of this data for market participants
How firms can monetize the data using a data sales strategy
The role of a ‘marketplace’ approach in monetization
Technology use cases for data production, sales, and distribution
